« LOVE MUCHO » CONTEST (the “Contest”) OFFICIAL CONTEST RULES AND REGULATIONS (“Rules and Regulations”) MTY FRANCHISING INC. (“MUCHO BURRITO”)

  1. Contest Period:

The Contest begins at 00 :00 a.m. ET on February 1st, 2026 and ends on February 28th, 2026 at 11:59:59 p.m. ET (the “Contest Period”).

  1. Eligibility:

To enter and be eligible, a participant must be a resident of Canada who has reached the legal age of majority in the province of residence at the moment of entry and be a member of the Rewards Program (as defined hereinafter). Despite the foregoing, employees, officers, shareholders, directors, representatives, mandataries and agents (including their immediate family members and members of the same household) of MUCHO BURRITO and those affiliated companies, subsidiaries, vendors, suppliers, distributors, service providers, advertising and promotion agencies (collectively, the “Related Parties”) are not eligible to enter or participate in the Contest.

By participating in the Contest, each participant agrees to be bound by these Rules and Regulations. Participants further agree to abide by and be bound by all decisions of MUCHO BURRITO in respect of the Contest. All such decisions shall be final and binding upon those choosing to participate in the Contest.

  1. How to enter:

No purchase is necessary to enter or win. A purchase does not increase odds of winning.

The Contest will be held at all MUCHO BURRITO locations in Canada (the “Participating Location(s)”) and via MUCHO Burrito online order website and app.

To enter the Contest, the participant must be a member of the MUCHO Burrito rewards program (the “Rewards Program”).

The participants that are not already members can register to the Rewards Program for free by visiting the page and follow the registration instructions.

Entry – Make a transaction at one of the Participating Locations and scan your Rewards Program bar code or sign in and make a transaction online via the MUCHO Burrito website or app (Online transaction from third-party delivery channel are not considered as a valid entry).

A transaction will automatically submit an entry form.

No-purchase entry – To participate without purchase, hand-write a legible and original letter of at least fifty (50) words explaining your favorite meal at MUCHO Burrito and why you like the Contest (for greater certainty, the participant must personally complete the essay and must not copy their essay from any third party, or any part thereof, nor submit that same essay, or any part thereof, more than once). The letter shall contain your full name, Rewards Program number, phone number, full address (including postal code) and email address and shall be mail to: 2 East Beaver Creek Rd, Building 1, Richmond Hill (ON), L4B 2N3. Your letter will be validated by a representative of MR.SUB and you will receive a Scratch Card by mail.

Once submitted, an entry form cannot be deleted, canceled, or modified. Any entry that is incomplete, lost, in violation of the Rules and Regulations, or received after the Contest Period has expired will be automatically rejected.

Limit of one (1) entry form per day per person and limit of one (1) prize per household. Any excess entries will be invalidated for the purposes of the draw. For the avoidance of doubt, you may only use one (1) email address to enter the Contest.

Any person entering this Contest or attempting to do so in a manner that is unfair to other participants, contrary to the Rules and Regulations or unlawful will be automatically disqualified and may be subject to any legal proceedings.

  1. Odds:

Eleven (11) random draws will be conducted to select eleven (11) winners from all eligible entries received during the Contest Period. All eligible entries will have an equal chance of winning.

  1. Prize:

The prizes (the “Prize”) to be awarded and their approximate retail value are:

Description (with inclusions and special conditions)

Number of Prizes

Approximate retail value of each Prize

Free small Burritos for a year & $500 gift card (grocery gift card or a VISA prepaid card)

One (1)

$1060 CAD

MUCHO BURRITO gift card

Ten (10)

$50 CAD

*For the purposes of this Contest, one year of free small burritos has an approximate retail value of $560 CAD, awarded in the form of three (3) MUCHO BURRITO gift cards: two (2) gift cards in the amount of $200 CAD each and one (1) gift card in the amount of $160 CAD. This amount is equivalent to fifty-two (52) weeks, based on a weekly purchase price of approximately $10.75 CAD, without tax (the winner shall be responsible for any applicable taxes associated with the BYO small burrito).

The Prize must be accepted as awarded and may not be substituted, transferred or redeemed for cash or otherwise. MUCHO BURRITO will not replace any lost or stolen Prize. Any other costs, taxes or other expenses associated with the Prize not specified herein will be the responsibility of the recipient of the Prize.

In no event shall MUCHO BURRITO be required to award more Prizes than indicated in the Rules and Regulations or to award prizes otherwise than according to the Rules and Regulations.

If a portion of the Prize is not used, no compensation will be granted. Unredeemed promotional codes will not be replaced or reissued under any circumstances.

MUCHO BURRITO shall not be liable for any claims, losses, damages, costs, or expenses arising from any accident, injury, or death.

Subject to the approval of the Régie des alcools, des courses et des jeux in Québec (the “RACJ”), MUCHO BURRITO reserves the right to substitute the Prize with another of equal or greater value should the Prize become unavailable.

 Draw and Awarding of the Prize:

The draws will take place on March 10th, 2026, at 11:00 a.m. ET (the “Draw Date”) from among all entries received during the Contest Period at the offices of MUCHO BURRITO located at 2, East Beaver Creek Road, Building One, Richmond Hill, ON, L4B 2N3. Contest winners will be contacted by email within seven (7) days of the Draw Date.

If a selected entrant cannot be contacted and/or claim the Prize within seven (7) business days of the Draw Date, or if the notification is returned as undeliverable, they will be disqualified without compensation. In all cases, MUCHO BURRITO may, at its sole discretion, cancel the prize or award it to another entrant through another random draw from among the other eligible entries until an entrant is selected and declared the winner. 

The Prize will be delivered by email within three (3) weeks after the selected participant has satisfied all Prize Claim Conditions (as defined hereinafter).

MUCHO BURRITO cannot be held responsible for any changes made by a selected participant to their contact information or for any undeliverable, unclaimed, or unreceived emails due to the winner not providing a valid email address, or due to the selected participant’s spam filter, firewall, or email capacity. Furthermore, an email with a “non-delivery” message will result in the participant’s disqualification.

  1. Prize Claim Conditions:

To receive the Prize, the selected participant must fulfill the following requirements (the “Prize Claim Conditions”):

  1. claim the Prize within the prescribed time limit;
  2. meet the eligibility criteria and otherwise comply with the Rules;
  3. have completed and signed the declaration and release form when registering for the Contest;
  4. correctly answer, without assistance, the following mathematical skill-testing question:

Multiply 8 by 10.

Divide by 2.

Add 5.

Subtract 10.

  1. provide photo identification upon request and in a timely manner.

Any selected participant who fails to meet the Prize Claim Conditions will be automatically disqualified.

A selected participant’s refusal to accept the Prize under the terms of these Rules and Regulations releases MUCHO BURRITO from any obligation related to awarding the Prize to said participant.

  1. Cancellation, modification or Termination:

MUCHO BURRITO reserves the right, at its sole discretion, to cancel, modify, suspend or termination the Contest, in whole or in part, in the event of human intervention or the occurrence of an event, such as system problem related to the registration of all entries, likely to alter or affect the administration, impartiality, security or running of the Contest as provided for in these Rules and Regulations.

In the event that the Contest is terminated, in whole or in part, before the end of the Contest Period, MUCHO BURRITO may, at its sole discretion, conduct one (1) or more random draws from among the eligible entries duly registered during the Contest Period or, if applicable, up to the date of the event terminating the Contest.


  1. Future Messages:


By providing their information to claim a Prize or via a mail-in method, each participant consents to receiving commercial electronic messages (CEMs) from MUCHO BURRITO. Participants will have the option of unsubscribing to such messages by replying STOP or clicking the unsubscribe link (where available) in one of MUCHO BURRITO messages.


  1. Personal Information:

By participating in the Contest, each participant consents to the collection, use and disclosure of personal information by MUCHO BURRITO and/or its authorized agents for the purposes associated with the Contest and in accordance with applicable privacy laws. Personal information may be used by or shared amongst MUCHO BURRITO and its subsidiaries or affiliates, or shared by MUCHO BURRITO with third parties in accordance with our Privacy Policy available at Privacy Policy | MTY Group

In accepting a prize, a winner authorizes the MUCHO BURRITO and its representatives to use, if need be, his/her name, address (city, province), voice, statements, photo, likeness and other representations and recording for advertising purposes in all media including, but not limited to, the Internet, without further notice or compensation. Each participant may be required to sign a document to that effect.

  1. Third Parties:


This Contest is in no way sponsored, endorsed, administered by or associated with Facebook, Instagram, X (previously Twitter) or any other third-party website (the “Third Parties”). By participating in the Contest, all participants release the Third Parties from and against any claim, loss, damage, or cause of action arising out of (or related to) their participation in the Contest.

  1. Releases:


Each participant releases and holds harmless the Related Parties, MUCHO BURRITO, Participating Locations and the Third Parties (the “Released Parties”) from any liability, loss, harm, cost, fee, expenses claims, demands, actions, and causes of action arising directly or indirectly, in whole or in part, as a result of their: (i) participation in the Contest; (ii) acceptance, possession, use or misuse of the Prize; (iii) the collection, use, and disclosure of their personal information; (iv) delivery delays, lost mail, or undeliverable shipments; (v) damage to persons or property; and (vi) late, misdirected, lost, illegible, or incomplete entries; and (vii) printing, production, or typographical errors, or for any discrepancies or irregularities on entry form.

  1. Limitation of liability:

Without limiting the generality of the above release, the Released Parties disclaim any and all liability for any of the following: (i) any misprint (or other error) found in the offer or documents regarding the administration of the Contest, including, but not limited to, errors in the promotion, official Contest Rules and Regulations, announcement of the winner(s), awarding of the prize(s), or any malfunctioning of or problems or technical difficulties with any networks, phone lines, SMS systems, computer component, software or communications line, loss or lack of network communications, or any transmission that is faulty, incomplete, incomprehensible or erased by any computer, server or service provider or software, virus, bug, PC failure, software and hardware configuration, or failed transmission of any email or other communication to MUCHO BURRITO or to a participant for whatever reason, including any network congestion or web site crash that may limit a person’s ability to participate in the Contest; (ii) late, lost, stolen, damaged, undelivered, improperly delivered, incomplete or inaccurate entries; (iii) failure to receive entries due to transmission problems or any other technical failure, including, but not limited to, the malfunctioning of any network, server, service provider, hardware or software, whether attributed to the sender or the recipient that may limit or prevent a person’s participation in the Contest; (iv) any damages that may be caused, directly or indirectly, in whole or in part, notably to participant’s or other person’s system or device, by any Web page, software or other download or by the transmission of any information concerning the Contest.

  1. Disqualification :

Participants who do not comply with these Rules and Regulations are subject to be excluded from this Contest and any future Contests, giveaways, and promotions held by MUCHO BURRITO (or any other brand of MTY Franchising Inc. or its affiliates) may hold, including, but not limited to, any entrant guilty or suspected: (i) of tampering with materials, entry forms, entry processing or the Contest’s conduct or any technical or mechanical element of the Contest, or (ii) of deliberately damaging Contest-related Web sites, Web pages or applications or of sabotaging the legitimate conduct of this Contest, or (iii) of breaking these Rules and Regulations, or (iv) of using means that do not comply with the Rules and Regulation or are unfair to other participants, or (v) to have obtained entries exceeding the authorized limit provided in the Rules and Regulations, or (vi) to have used several names, identities, email addresses and/or any automated system or program to enter or participate in the Contest, or (vii) to have disrupted the conduct of the Contest in any other way, or (viii) of acting unfairly or to adversely affect, annoy, abuse, threaten or harass another person. ANY ATTEMPT BY A PARTICIPANT OR OTHER PERSON TO DELIBERATELY DAMAGE A WEB SITE, EQUIPMENT, APPLICATION OR TECHNOLOGY USED FOR THE CONTEST OR INTERFERE WITH THE LEGITIMATE OPERATION OF THE CONTEST CONSTITUTES A VIOLATION OF CIVIL AND CRIMINAL LAWS. MUCHO BURRITO RESERVES THE RIGHT, IN SUCH CASE, TO REPORT SAID PERSON TO THE AUTHORITIES AND DEMAND FROM SAID PERSON ALL DAMAGES ALLOWED BY LAW.

  1. Website Operation:

MUCHO BURRITO makes no guarantees that the Contest website will be accessible or operational without interruption during the Contest Period, or that it will be free of any errors.

  1. Modification and Termination:

MUCHO BURRITO reserves the right, in its sole discretion, subject only to the approval of the RACJ, if applicable, to modify, cancel or suspend this Contest should an event beyond its reasonable control corrupt the security or proper administration of the Contest. MUCHO BURRITO, with the consent of the RACJ, if applicable, reserves the right to cancel, amend or suspend this Contest, or to amend these Rules and Regulations, in any way without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind, or for any other reason whatsoever. Without limiting the generality of the foregoing, MUCHO BURRITO reserves the right, in its sole and absolute discretion, to administer an alternative skill-testing question as it deems appropriate based on the circumstances and/or to comply with applicable law.

  1. Participant Identification:


For the purposes of these Contest Rules and Regulations, the participant refers to the individual whose name is listed on the entry form. The Prize will be awarded to this person if they are selected and confirmed as the winner. In case of any dispute regarding the identity of the person who submitted the entry form, it will be assumed that the entry for the Contest was made by the registered account holder associated with the email address provided at the time of submission. The term “Account Holder” refers to the person to whom an email address has been assigned by the Internet or online service provider, or by any other entity responsible for assigning email addresses within the domain linked to the provided email.

  1. Ownership:

All information and documents related to the Contest, including but not limited to entry forms, declaration and liability waiver forms, technical, technological, or operational information, and information relating to designs, computer systems, software, logos, trademarks, and any other intellectual property, are and remain the exclusive property of MUCHO BURRITO. None of this information or documentation will be returned to participants.


  1. For Quebec Residents Only:


Any litigation respecting the conduct or organization of this Contest may be submitted to the RACJ for a ruling. Any litigation respecting the awarding of a Prize may be submitted to the board only for the purpose of helping the parties reach a settlement.

  1. Miscellaneous:


If a section of the Contest Rules is declared invalid or unenforceable by a court of competent jurisdiction, that section shall be considered invalid; all unaffected sections will remain valid.

All trademarks are property of their respective owners.

  1. Contest Rules and Regulations in French and English:


In the event of a conflict between the terms of the Contest Rules in French and the terms of the Contest Rules in English, the terms of the Contest Rules in French shall prevail.

  1. Governing Law:

The Contest is governed by the laws of the province of Quebec and the federal laws of Canada applicable therein. By entering the Contest, participants unconditionally agree to these Contest Rules and Regulation and the decisions of MUCHO BURRITO, which are final and binding in all matters related to the Contest. To the extent permitted by law, each participant agrees that any judicial proceeding arising out of or related to the Contest shall take place in a provincial Quebec court located in Montreal.

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